Hewlett-Packard tried to reassert itself as a technology innovator on Wednesday, unveiling two products — a fast 3-D printer for large companies and an interactive desktop computer for consumers.
Both machines are part of HP’s printing and personal systems division, which will be spun out into its own company, HP Inc., next year.
The products are seen as key to the company’s push into what it calls “blended reality,” technology that bridges the gap between three-dimensional reality and two-dimensional images on screens. And as the first products unveiled by HP’s consumer hardware company, they help set the tone for the business as a whole.
When our physical world and digital world comes together, that’s when magic happens,” said Dion Weisler, executive vice president of printing and personal systems, at a Wednesday morning event in New York. “When inputs and outputs are seamless. Imagine thought to expression in an instant.”
Into the future
Weisler, who will become CEO of HP Inc., said he believes the two products will lead HP into the future.
HP said its new 3-D printer for businesses can produce parts and gears at high quality, 10 times faster and at a more affordable price than its competitors. Using a technology called Multi Jet Fusion, the machine can produce objects in color and manipulate their form, texture, strength, elasticity, friction as well as electrical and thermal properties, the company said.
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